We all know that social media has changed the way we look for work, but one website in particular is starting to emerge as a major player for candidates and employees – Twitter. Although it was at first used more as a tool to follow celebrities on the internet than a legitimate communication medium, Twitter is now being used by a number of high profile companies looking to enhance both their corporate image and their client base.
Businesses using Twitter have found it to be a powerful marketing and branding resource, and the same is possible for employees. According to job coach Arnie Fertig, Twitter is a great way to create a strong professional profile that will position you as a highly knowledgeable and respected professional – someone that your current or future employer will put efforts into retaining.
To get the most out of personal branding on Twitter:
- Avoid casual monikers and use your real name on your profile
- Don’t post anything that doesn’t pertain to your profession
- Add a professional headshot
- Customize with a consistent design theme
- Tweet first, then follow
Fertig said that employees can not only create a powerful branding image of themselves on Twitter, but they can then use the site to follow industry trends while positioning themselves as valuable connections. By searching Twitter for leaders in your field, you can add to your network of professional contacts.
To get the most out of networking on Twitter:
- Branch out beyond your personal contacts
- Participate in discussions
- Promote your other social media sites with links to your resume and LinkedIn profile page
- Suggest local social meet ups to expand your face-to-face networking opportunities
As you begin to use Twitter as a personal branding tool, it’s important to remember that you need to be professional at all times. By using proper grammar and spelling and avoiding inappropriate posts, you can maintain your industry credibility and attract the people who can help you find your next job.