If you have read more than one of the previous articles posted by our organization, you may have picked up on a theme – YOU MUST KNOW YOUR MARKET. At one level that means simply knowing who needs, wants and will buy your product or service at your price. At deeper levels it means understanding the needs and fears of your customers, their acquaintances and their peers at other businesses, as well as knowing how to find them. Now, I would like to suggest that you take a step back and ask if you really know where you market is on a global scale?
To continue reading this article, please visit the Clemson SBDC Resource area on the Greenville Business Magazine website: Where Is Your Market