The following post comes, with permission, from “ONCE a DAY MARKETING,” the blog of Jim Glover. Jim is a thought leader in small business marketing and branding. He is also a consultant, writer, speaker and now radio personality (visit www.santefe.com to stream live at 12 Noon, MDT, each week). The topic below really grabbed my attention as it hits on a key challenge for many small businesses: being remembered by the customer. Branding is the key, but it isn’t easy. I give his thoughts here a hearty “Amen.” Check out his blog to read more or watch the video: www.onceadaymarketing.com. Thanks for letting us share your thoughts!
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reminding you that anything can be branded.
Having a recognized brand is critical to your business success because customers buy products or services they know and trust. Confidence is earned through positive customer interactions and experience with your brand. Creating favorable impressions will result in potential customers considering your brand at time of purchase.
No matter what your product or service is, it can be branded by creating the right brand expectations in the minds of your target customers. Brand identity will be established through an ongoing effort to enhance your offerings and customer experiences while sharing a consistent, compelling message of product benefits.
The more you are able to differentiate your brand the more customers will understand your unique selling proposition and gravitate to your brand.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at http://www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email email@example.com.
Once a Day Marketing™ featured video blog: You Can Brand Anything
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